James Doan - Just Minding My Own Business

It is important to proofread any article before submitting it.  You want to only send out your best work, every time. How can you know whether something is your best work? Here's a little checklist to help answer that question.

Newsletters (both print and digital) are one of the most important marketing tools. A company can use them to maintain contact with their prospect and clients. They are a great vehicle to build strong relationships with customers and prospects. They also help pre-sell prospects on your credibility and ability to do the job right. 1. Increase Company Awareness & Your Expertise Newsletters build a broader picture of your company and your expertise. Customers and prospects could have a limited perspective of your company. They may not even be aware of all your services. What better way to educate prospects and customers than in your newsletter?

Many people will research a company's information in depth before getting in touch. This can often buildup not only a degree of familiarity, but also of respect, patience and good will. These customers are better informed. Compared to someone who picked a search engine result, they are more likely to appreciate your distinctive approach.  They will have reasonable, appropriate expectations. After all, if they didn't like what they read, they would have sought out someone else to do business with.

A study of over 3,500 avid readers in the U.S. and abroad showed an interesting fact. 91 percent of current or past book club members joined to gain exposure to books they wouldn't otherwise have read. I started wondering how exposure to a wider range of ideas might benefit certain businesses. If your customers are curious, they might appreciate you broadening their horizons. You could supply information or insights they wouldn't otherwise encounter. Then, I thought about ways in which you might emphasize this benefit.