Skip to main content

Ad Exchange

4 Reasons Why You Should Have A Business Newsletter

Newsletters (both print and digital) are one of the most important marketing tools. A company can use them to maintain contact with their prospect and clients. They are a great vehicle to build strong relationships with customers and prospects. They also help pre-sell prospects on your credibility and ability to do the job right.

1. Increase Company Awareness & Your Expertise
Newsletters build a broader picture of your company and your expertise. Customers and prospects could have a limited perspective of your company. They may not even be aware of all your services. What better way to educate prospects and customers than in your newsletter?

2. Increase Credibility
Newsletters can also to help establish credibility. You should provide valuable information to help establish your company as an expert in its field.

Include articles about important happenings in your industry.  You can also provide tips on relevant products and services. This will help to position you as the Expert and build your credibility.

3. Increase Sales Through Promotions
Include a promotion of a product or service in your newsletter. In printed newsletters, include an insert with your promo.

You can introduce a current special offer, run a newsletter exclusive offer, or create a giveaway. All will help to add value to your newsletter and your profit margin. A company newsletter is a great way to sell without being overtly pushy.

4. Consistency Is Key
Send out newsletters on a regular basis. This will help to maintain open communication with both customers and prospects. They will look forward to your regular issues. Whether you’re nurturing a sale or trying to maintain contact between purchases, a newsletter can help your business to stay top-of-mind.

NOTE: 
For Digital Newsletters the recommended frequency is either weekly or monthly. For Print Newsletters send them out quarterly.

Labels:

Comments

Post a Comment

Most Read This Week

Go Beyond the Numbers to Unveil the Stories Data Tells

Numbers, by themselves, are inert. They are mere digits, devoid of context or meaning. To truly understand the story they hold, we must go beyond the raw data and enter into the narrative it reveals. This requires a nuanced approach, one that goes beyond simply presenting the figures and instead seeks to illuminate the insights they offer. The first step in interpreting data is to identify the surprises it presents. What findings defy expectations? What appears counter-intuitive? These unexpected insights often hold the key to understanding the deeper implications of the data. For instance, if a study reveals a surprising correlation between two seemingly unrelated factors, it prompts us to question our assumptions and explore the underlying mechanisms at play. When comparing multiple datasets, it is crucial to highlight both similarities and disparities. By drawing attention to the points of convergence and divergence, we gain a richer understanding of the overall picture. For example...
Post a Comment
Read more

The Quest for Impact in Consumer Decisions Goes Beyond Price

It’s a common misconception that price is the sole driver of purchasing decisions. While cost certainly plays a role, a more in-depth understanding of consumer psychology reveals a more nuanced reality. Google’s Head of Research, Justin De Graaf, sheds light on this complexity by identifying six distinct attitudes that online searchers exhibit: Help me: This attitude reflects a need for practical assistance and problem-solving. Reassure me: This attitude signifies a desire for confidence and validation in a purchase. Educate me: This attitude indicates a thirst for knowledge and understanding about a product or service. Surprise me: This attitude represents a yearning for novelty and unexpected experiences. Impress me: This attitude signifies a desire for status and recognition associated with a purchase. Thrill me: This attitude reflects a craving for excitement and emotional engagement. It’s the last three attitudes, Surprise me, Impress me, and Thrill me, that hold the key to unders...
Post a Comment
Read more

Turning Delay into Productivity

We all know the feeling: that looming deadline, the unfinished task, the nagging voice in our head telling us to “just do it.” Procrastination, the act of delaying, is a universal human experience. While often considered a negative trait, procrastination can actually be harnessed as a powerful tool for productivity and self-care. Instead of viewing procrastination as a weakness, consider it a gift. It allows us to pause, reflect, and make conscious choices about how we spend our time and energy. The act of delaying can prevent us from overcommitting and taking on tasks we don’t truly want or have the capacity to handle. When faced with a request or an opportunity, take a moment to consider. Say you need to check your schedule and give yourself a day or two to think it over before committing. This delay can help you avoid saying yes to things you might later regret. The irony of procrastination is that it can actually lead to increased productivity. When faced with a large, daunting tas...
Post a Comment
Read more