Skip to main content

Visit My Featured Affiliate

4 Reasons Why You Should Have A Business Newsletter

Newsletters (both print and digital) are one of the most important marketing tools. A company can use them to maintain contact with their prospect and clients. They are a great vehicle to build strong relationships with customers and prospects. They also help pre-sell prospects on your credibility and ability to do the job right.

1. Increase Company Awareness & Your Expertise
Newsletters build a broader picture of your company and your expertise. Customers and prospects could have a limited perspective of your company. They may not even be aware of all your services. What better way to educate prospects and customers than in your newsletter?

2. Increase Credibility
Newsletters can also to help establish credibility. You should provide valuable information to help establish your company as an expert in its field.

Include articles about important happenings in your industry.  You can also provide tips on relevant products and services. This will help to position you as the Expert and build your credibility.

3. Increase Sales Through Promotions
Include a promotion of a product or service in your newsletter. In printed newsletters, include an insert with your promo.

You can introduce a current special offer, run a newsletter exclusive offer, or create a giveaway. All will help to add value to your newsletter and your profit margin. A company newsletter is a great way to sell without being overtly pushy.

4. Consistency Is Key
Send out newsletters on a regular basis. This will help to maintain open communication with both customers and prospects. They will look forward to your regular issues. Whether you’re nurturing a sale or trying to maintain contact between purchases, a newsletter can help your business to stay top-of-mind.

NOTE: 
For Digital Newsletters the recommended frequency is either weekly or monthly. For Print Newsletters send them out quarterly.

Labels:

Comments

Post a Comment

Most Read This Week

The Future Workforce – What to Expect and the Skills Needed to Succeed

As the world continues to evolve at a breakneck pace, the future workforce is shaping up to be a fascinating blend of technology, adaptability, and new skills. With advancements in artificial intelligence, automation, and remote work, understanding what the future holds for workers is crucial. Let’s dive into what the future workforce might look like and the skills that will be essential for success. A Glimpse into the Future Workforce The future workforce is expected to be more diverse and dynamic than ever before. Here are some key characteristics that are likely to define it: Increased Remote Work: The pandemic has accelerated the shift towards remote work, and this trend is here to stay. Many companies are adopting hybrid models, allowing employees to work from home part-time while still maintaining a physical office presence. Diversity and Inclusion: Organizations are increasingly recognizing the value of diverse teams. A mix of backgrounds, experiences, and perspectives fosters i...
Post a Comment
Read more

Your Window Display Can Be a Silent Salesperson

Your storefront window is like a billboard for your business. It’s the first thing people see, and it can make or break their decision to walk in. So, how do you make sure your window display is a head-turner? The Power of Visual Storytelling Think of your window display as a silent story. You’re using visuals to tell people what your business is all about, what you offer, and why they should choose you. It’s all about grabbing their attention and making them eager to know more. Don’t be afraid to get creative! Your window display doesn’t have to be filled with only items you sell. Explore unconventional solutions and use props, mannequins, and even unexpected items to create a scene that’s eye-catching and memorable. The goal is to create a display that’s so captivating, people stop in their tracks to take a closer look. This could mean using vibrant colours, unique textures, or even a touch of humour. Remember, you want to make people say “Wow!” A great window display can generate bu...
Post a Comment
Read more