Increase Your Exposure

A study of over 3,500 avid readers in the U.S. and abroad showed an interesting fact. 91 percent of current or past book club members joined to gain exposure to books they wouldn't otherwise have read.

I started wondering how exposure to a wider range of ideas might benefit certain businesses. If your customers are curious, they might appreciate you broadening their horizons. You could supply information or insights they wouldn't otherwise encounter.

Then, I thought about ways in which you might emphasize this benefit.

Don't introduce a casual colleague to your blog or newsletter readers as "my friend." This might make you appear well connected. But your audience may appreciate it more when you say, "To explore this for you, I tracked down so-and-so." This implies they're learning about resources outside of your own circle. Chances are it will be outside of theirs, too.

Comments

How to Showcase Your Soft Skills in a Job Interview

When it comes to job interviews, technical skills often take centre stage. However, soft skills are equally important and can make a significant difference in how candidates are perceived. So, how can one effectively demonstrate these essential soft skills during an interview? Let us take a look at some practical strategies.

Why Engaging with the Community Matters

Local businesses often find themselves competing not just with each other, but also with larger corporations. One effective way to stand out and create a loyal customer base is by actively participating in community events. We can explore the benefits of community involvement, different ways to engage, and how these efforts can create lasting connections. The Power of Community Engagement When businesses get involved in their local communities, they do more than just promote their brand; they build relationships. Here’s why community engagement is so powerful: Brand Recognition: Being present at local events increases visibility. People remember businesses that show up and support their community. Trust Building: When a business takes the time to give back, it fosters trust. Customers are more likely to support businesses that they see caring for their community. Networking Opportunities: Participating in community events opens doors to meet potential customers, partners, and collabora...

Why Soft Skills can be the Secret Pathway to Success

You’ve got the technical skills. You’re a coding whiz, a spreadsheet guru, or a design genius. But hold on, there’s another ingredient that’s just as important in today’s workplace: soft skills. Think of them as the personality traits and interpersonal skills that make you a rock star teammate and a valuable asset to any company. They’re the things that make you a joy to work with, even when the pressure’s on.

James Doan - Just Minding My Own Business

Search This Blog