James Doan - Just Minding My Own Business

You've heard the expression, “Believe it, and it will come.” But, 'believing' is not only thinking that you can have it; it is also feeling that it is possible. When we believe that we can “have it,” that means we have no doubt in receiving it. There are three steps involved: (1) Identify Desire (2) Raise the Vibration (feeling) (3) Allow it Allowing your desire can come to you rapidly if you have no resistance to receiving it.

You may be a skilful, effective employer but if you don’t trust your personnel and the opposite, then the chances of improving and expanding the business you deal with, are extremely limited. It’s not critical for the employees to like the boss, but they have to trust him or her. If not, he won’t be able to lead them and the workers will have little motivation at work. Truth and trust are connected. You could be honest for years, but one lie can destroy the trust you have built all this time and there is no doubt that regaining that trust is very difficult.

You are composing an article for your website or newsletter. You think of a clever observation, a snappy metaphor or a penetrating insight.  Don't let it sit there in the middle of a paragraph, in the middle of an article or blog post.  Turn that piece of brilliance into what's called a “pull quote.” That is an extract within quotation marks that you also display on its own in a larger font. You place a pull quote either after the headline and before the main text or within the piece. Think of it as a photo or other graphic illustrating the text. There, the pull quote attracts skimmers' attention and readers' appreciation. It breaks up the content. It makes paragraphs and paragraphs of words seem less intimidating.

If it's been years since you posted your main marketing copy, maybe it's time for you to step back and reassess it. Use these questions to determine whether a rewrite belongs on your to-do list. * Have you experienced instances where customers misunderstood what you sell, or where they held mistaken expectations about working with you? * Have recent buyers differed from those you would have preferred?  Or are you now inclined to shift your energies to a different type of customer?

Last month, I was surprised to run across this on a sales page: “With 8 of 10 Canadians doing the majority of their shopping online these days...”   Statistics slipup #1: No source was listed. Since I knew the person behind that page, I emailed her asking for the source of that data. She sent a link. Statistics slipup #2: She'd misconstrued what she read.   The study cited in that link reported that 79 percent of Canadians have shopped online. That is, 8 out of 10 Canadians have at some point bought something online—a far cry from 8 out of 10 doing most shopping online.