Skip to main content

Ad Exchange

Should you update your marketing copy?

If it's been years since you posted your main marketing copy, maybe it's time for you to step back and reassess it.

Use these questions to determine whether a rewrite belongs on your to-do list.

* Have you experienced instances where customers misunderstood what you sell, or where they held mistaken expectations about working with you?

* Have recent buyers differed from those you would have preferred?  Or are you now inclined to shift your energies to a different type of customer?

* Has your competitive environment changed significantly since you wrote your marketing copy?

* Have you shifted your emphasis, methods, or business image notably in that time frame?

* Are there factors many prospective clients care about now that they rarely did before?

* Are you getting a bothersome number of tire kickers—folks who seem serious about hiring you, yet vanish? These are all problems that can be solved by rethinking and then rewriting your marketing copy.  Though you may need only tweaks here and there, you may also need a completely fresh approach.

Be clear about the issues above before getting started!

Labels

Labels:

Comments

Post a Comment

Most Read This Week

Why “Try Before You Buy” Doesn’t Always Work

Digital life is filled with tempting offers: “Try it for free!” “Download now and experience the magic!” But beneath the alluring promises, a common marketing strategy lurks: the free trial. While seemingly harmless, this approach can backfire, especially for businesses aiming to build a loyal customer base. The allure of a free trial is undeniable. It offers a risk-free opportunity to explore a product or service, seemingly with no strings attached. However, this perception is often misleading. T he Hidden Costs of Free Trials While the initial download or signup might be free, the true cost of a free trial can be significant. Time and Energy: Users invest time and effort learning a new tool, exploring its features, and potentially adapting their workflow. If the trial doesn’t meet their needs, this investment is wasted. Risk of Disappointment: The excitement of a free trial can quickly turn into frustration if the product falls short of expectations. This can lead to a negative perce...
Post a Comment
Read more

Why We Dream But Don't Do

Countless people dream of becoming entrepreneurs, but they never do. They’re burdened with excuses and fears of failing. From money to time to responsibilities, you can make a million cases for not starting a business. Let’s face it, being your own boss is scary. In most cases, new business owners have a lot to lose with little insight into their chances of success. Worrying about the risks of business ownership is normal. But, excuses only slow you down from reaching your goals. If you really want to start a business, you need to address the reasons you think you can’t start a business and get rid of them. Find a solution to the issue rather than let it hold you back. Money: Lack of funds is a common barrier. But, there are ways to start a business without a lot of capital. You can bootstrap your business, meaning you use your own resources to get started. You can also look for investors or take out loans. Time: Time is another common excuse. You may think you don’t have enough time ...
Post a Comment
Read more

Gravitas is not About Being Arrogant or Aloof

In the corporate world, “gravitas” is a coveted quality. It’s that intangible aura of competence, importance, and respect that commands attention and inspires trust. While often associated with face-to-face interactions, gravitas can also be projected through written communication, video calls, and even phone conversations. Beyond the Physical Presence Think of gravitas as a combination of character, attitude, and mannerisms that radiate confidence and authority. It’s about conveying a sense of purpose, knowledge, and integrity. Here are some key elements of gravitas that translate across mediums: Clarity and Coherence: Speak and write with precision and purpose. Avoid ambiguity and rambling. Principled Stand: Clearly understand your values and be willing to stand by them. This translates to taking firm positions and expressing your opinions confidently. Direction and Purpose: Demonstrate a clear vision for your work and life. Show that you are moving towards something meaningful. Cont...
Post a Comment
Read more