Skip to main content

Visit My Featured Affiliate

Follow Me on Bluesky

Keep It Simple

When an associate asked me what mistake I see most often in marketing pieces, I didn't hesitate for a moment. "Not explaining enough," I replied.

It's trendy now to pitch expensive items, services or events with just a few up-front sentences, then several bite-sized headlined segments along with some evocative images. Then comes the Order Now button.

This approach misses many opportunities. First is the building of rapport. When you dive right in, expecting that the reader already hums in sync with you, you may lose folks who need a warmup demonstrating that you understand their needs, wants and attitudes.

Second, little islands of text don't allow you to develop persuasive arguments about why your offering is needed, how your service differs from others like it and who it's best suited for.

Third, boiled-down brevity tends to overlook the myriad of "what if" and "what about" wonderings that people contemplating spending serious money, effort or time often have. After all, many shopping sites show dozens of user do-or-die questions for seemingly simple products.  

Properly organized, when you say more you'll sell more.

 

Comments

Post a Comment

Most Read This Week

Startup Success is All About the Captain

You’ve got a winning idea for a startup, right? You’re buzzing with excitement, picturing your product taking the world by storm. But hold on a sec! Before you dive headfirst into the entrepreneurial pool, let’s talk about the captain of your ship: leadership. Why Leadership Matters More Than You Think Think of a startup as a tiny boat navigating a choppy sea. Without a skilled captain at the helm, you’re likely to get lost, run aground, or even capsize! Leadership is the glue that holds your team together, guides them through the rough waters, and keeps them focused on the ultimate goal. The Power of Vision A great leader has a clear vision of where they want to go. They can articulate their goals in a way that inspires everyone on board. They’re not just dreaming big, they’re building a roadmap to get there. The Art of Motivation Startup life is a marathon, not a sprint. It’s filled with long hours, setbacks, and uncertainty. A good leader knows how to keep their crew motivated. They...
Post a Comment
Read more

Embracing the Face-to-Face Network

It’s easy to get caught up in the endless cycle of emails, messages, and video calls. But sometimes, the best way to build relationships and grow your business is to step away from the screen and embrace the face-to-face network. The Power of In-Person Connections While virtual networking has its place, there’s something special about connecting with people in person. The energy, the body language, the shared experience – these all contribute to a more meaningful and lasting connection. Finding Your Tribe Your local Chamber of Commerce, professional groups, or even groups that are not directly related to your industry can be great places to start. These groups provide a platform for you to meet like-minded individuals, share ideas, and build relationships. Virtual Networking: A Modern Twist Even in the age of social distancing, you can still experience the benefits of face-to-face interaction through virtual networking events. Platforms like Eventbrite and Meetups offer a wide range of...
Post a Comment
Read more