Skip to main content

Ad Exchange

Why Language Matters in Marketing

Let's talk about language, shall we? It's funny how a few words strung together can make or break our day. I mean, we've all been there - receiving an email that promises the world, only to open it and find out it's just another marketing ploy.

Take this recent email I got from Kobo, for example. The subject line read "New Kobo releases, just for you," and inside it said, "Picked just for you. We think you'll love these reads." Now, as a long-time Kobo member, I was excited to see what they had in store for me. But as I scrolled through the book selections, I couldn't help but wonder, "What gives? These books have nothing to do with my reading history."

See, here's the thing - I take people at their word. When Kobo tells me these books were "picked just for me," I expect them to align with my tastes. It's not just about marketing; it's about trust. On the flip side, when Netflix recommends something to me, it's usually spot on. They get me, you know?

Now, imagine if Kobo had titled their email "New and Recommended." I would've still checked it out, no disappointment involved. It's all about setting the right expectations with your words.

So, here's a little PSA to all the marketers out there - don't be lazy with your words. A little honesty and thoughtfulness can go a long way. No need for exaggerated claims or empty promises. People can tell when you're not being real, and it's a major turn-off.

The thing is, your choice of words matters. It can make the difference between someone giving your product a chance or scrolling right past it. So, why not choose your words with care? Show some integrity, and you might just win over your target audience.

In the end, it's simple - be genuine, be considerate, and watch the magic happen.

Labels:

Comments

Post a Comment

Most Read This Week

How Can Criticism Actually Benefit Your Business?

For years, businesses have been told to avoid negative reviews at all costs. The common wisdom was that one negative review could undo the positive impact of dozens of glowing testimonials. However, recent research suggests that this might not be entirely true. In fact, a few negative reviews can actually be beneficial for your business. While it’s true that negative reviews can damage a business’s reputation, they can also provide valuable insights into customer experiences and areas for improvement. A study by the University of British Columbia found that negative reviews can actually be good for business. The study showed that low star ratings and negative comments from unsatisfied customers can have a significant impact on shoppers’ purchase decisions. Why Negative Reviews Can Be Helpful Authenticity: Consumers are becoming increasingly skeptical of businesses that only have positive reviews. A few negative reviews can make the positive ones seem more credible. Customer Insights: N...
Post a Comment
Read more

How to Craft Credible Predictions

The ability to make reliable and insightful predictions is a valuable skill in a world flooded with information. Whether you’re an analyst, a business leader, or simply someone who wants to understand the future, crafting credible predictions is essential. We can explore the key principles to guide you in creating forecasts that are not only informative but also impactful. Focus on Your Expertise: The foundation of a strong forecast lies in an in-depth understanding of your chosen domain. Avoid venturing into areas where you lack expertise. Instead, focus on your strengths and leverage your knowledge to generate predictions that are grounded in reality. Unravelling the Underlying Dynamics: A compelling forecast goes beyond simply stating what might happen. It delves into the “why” behind the prediction. Explain the causal relationships driving the phenomenon you’re forecasting. Use historical examples to illustrate your points and demonstrate how past events inform your current predict...
Post a Comment
Read more

Shining a Light on Unintended Consequences

In the fast-paced world of business and innovation, it's easy to get caught up in the excitement of new trends and practices. We're often focused on immediate benefits, overlooking the potential for unintended consequences.  But these hidden side effects can have significant impacts, both positive and negative. By analyzing trends and common practices, we can uncover these hidden implications and gain valuable insights. This ability to see beyond the surface is a hallmark of leadership. It demonstrates a keen understanding of complex systems and a willingness to question assumptions. Let's look at some real-world examples: New-customer campaigns:  A company might launch a campaign to attract a large number of new customers. While this can boost sales in the short term, it could also attract a customer base that the company is ill-equipped to serve, leading to dissatisfaction and churn. Social trend piggybacking:  Jumping on a popular social trend might seem like a good wa...
Post a Comment
Read more