Now, call me cautious, but I'm fiercely protective of my energy and time. I'm not about to hop on the download or trial train without a clear understanding of what I'm getting into. I need to know the ins and outs of how it works and, most importantly, what it's going to cost me once the trial period is up. This marketing strategy just doesn't cut it for me.
Some might argue, "What do they have to lose when it costs them nothing?" But let me tell you, that rationale doesn't hold water in my book. Sure, it may be "free," but a free trial still demands effort on the user's part. There's a risk of wasted time and, worst of all, the possibility of disappointment. If you think a free offer is foolproof, you're only fooling yourself.
Believe it or not, sometimes you have to work just as hard to "sell" a no-cost item as you would with something that carries a hefty price tag. You've got to be crystal clear about the benefits of your free offer. Explain who it's for and why the user will be grateful for having taken the plunge.
For those out there who are busy plotting their information empire, take it from me: don't make the mistake of choosing a lackluster giveaway item. You can't expect to build a solid following if you're offering something that doesn't cater to the right audience or fails to spark any real interest.
So, to all the creators and entrepreneurs out there, let's remember one thing: clarity is key, whether it's a freebie or a premium product. Don't leave your potential users scratching their heads. Lay it all out on the table, and watch as they come running for what you have to offer.
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