Skip to main content

Visit My Featured Affiliate

Follow Me on Bluesky

You Can't Please Everyone

Every company should have a specific vision. They must understand the beliefs, goals, habits and preferences of their ideal customers.  Then that should become the bull's-eye that marketing aims at.

There is an obstacle standing in the way of success with this approach. You must make peace with not being able to capture everyone in your net. For every potential client attuned to your vision, there is one or more not interested. 

Those who don't fit your customer profile?  Let them go.

Does that mean you should find a niche that competitors aren't targeting and go after them?

Not at all. It's better to inventory your talents, values and personality. Then pursue clients you are most in tune with.  Use marketing techniques that most mesh with those values and tendencies.


Labels:

Comments

Post a Comment

Most Read This Week

The Impact of Buyer Personas

Imagine you’re building a house. You wouldn’t just start hammering away without a blueprint, right? The same goes for building your website. You need to know who you’re building it for. That’s where buyer personas come in. Who is Your Ideal Customer? A buyer persona is like a fictional profile of your ideal customer. It’s not just a random person you pulled out of thin air; it’s based on real data and research about your existing and potential customers. Think of it as a story about your typical customer. What’s their name? What do they do for a living? What are their greatest challenges? What are their hobbies? What are their goals? Why Should You Care? Knowing your buyer persona helps you make smarter decisions about your website: Targeted Content: You can create content that directly addresses their needs and interests. Effective Messaging: You can use language they understand and connect with. Better Design: You can design your website to be intuitive and easy for them to use. Opti...
Post a Comment
Read more

Don't Be Afraid of Data Analytics

The world of data analytics is not as scary as it sounds. Think of it as a treasure hunt, where the treasure is valuable insights about your business. Don't Be Afraid of Data Analytics In today's business landscape, data is king. Web analytics, social media insights, CRM data, and even financial analytics all provide a clear picture of how your business is performing. They act like a detailed report card, showing you what's working, what's not, and where you can improve. Why Data Analytics Matters Why should you care about all this data? Well, it's simple. Data tells you things like: Website Conversions: Are people actually buying what you're selling? Lead Generation: How many potential customers are you attracting each month? Social Media Engagement: Do people like your content? Are they interacting with it? Financial Health: Are you spending more money than you're making? These are crucial questions to answer if you want your business to thrive. In fact, a...
Post a Comment
Read more