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Find a Publicity Hook

Front-page story in a local paper: The public library eliminated late fines. What usual fee can you abolish to become newsworthy?

A police department identified 20 "hot spots" where people were in danger crossing train tracks.  What metaphorical "hot spots" can you identify and publicize using your expertise?

A burger joint had been serving vegan "Impossible Burgers" for a year. Their supply cut off around the time the meatless wonders debuted in Burger Kings. Is there a hidden downside of a popular trend that you have experienced?

I hope you've gotten the idea. Publicity hooks are everywhere. You must start reading and listening with that concept in mind. Watch when a news story or meme that's gone viral on social media catches your attention. Pause to think what about the item made it stand out of the everyday stream of happenings.  Identify the underlying theme.

Flesh out that bare-bones concept with your own story. Present it with some flair to your existing audience or a wider one.  Chances are it catches on!


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