Simple Email Techniques

A much-researched psychological concept, "cognitive load" refers to limits on human brain processing. As more things weigh on someone's attention, it is harder for them to process new information or plan extra tasks.

Marketers should think anxious people confined to their homes for a long period of time. They worry about their family's health and try to cope with children around 24/7. These potential customers have a sky-high cognitive load.

Try the following techniques to help your email message get across. Despite readers' high cognitive load.

* Use simple, direct language at an eighth-grade level. Avoid clever euphemisms, company-speak and confusing hot air.

* Remember topic sentences from English Comp 101? Start each paragraph with a clear main point that you explain or develop in the rest of the paragraph.

* Avoid discussing many unrelated matters in one email. If you can't avoid it, insert subheads that announce each new topic.

* Specify one - only one - action that you'd like the reader to take after finishing the email.

* For a consequential matter, schedule a reminder email.

Comments

The Culture of Business Planning in Small Enterprises

When it comes to small and privately run companies, the culture of business planning is often shaped by a few key principles. These principles not only guide the operations of the business but also foster a sense of community and purpose within the organization. We can examine the three main principles that define this culture. Flexibility and Adaptability For many small businesses, things can change in the blink of an eye. Whether it’s a shift in market demand, unexpected competition, or even a global pandemic, the ability to adapt is crucial. Responsive Planning: Small companies frequently create business plans that are living documents. This means they’re not set in stone; instead, they evolve as circumstances change. The culture encourages team members to regularly revisit and revise their strategies. Embracing Change: Employees are typically empowered to suggest changes based on their experiences and observations. This creates an environment where everyone feels valued and invest...

Why Engaging with the Community Matters

Local businesses often find themselves competing not just with each other, but also with larger corporations. One effective way to stand out and create a loyal customer base is by actively participating in community events. We can explore the benefits of community involvement, different ways to engage, and how these efforts can create lasting connections. The Power of Community Engagement When businesses get involved in their local communities, they do more than just promote their brand; they build relationships. Here’s why community engagement is so powerful: Brand Recognition: Being present at local events increases visibility. People remember businesses that show up and support their community. Trust Building: When a business takes the time to give back, it fosters trust. Customers are more likely to support businesses that they see caring for their community. Networking Opportunities: Participating in community events opens doors to meet potential customers, partners, and collabora...

How to Showcase Your Soft Skills in a Job Interview

When it comes to job interviews, technical skills often take centre stage. However, soft skills are equally important and can make a significant difference in how candidates are perceived. So, how can one effectively demonstrate these essential soft skills during an interview? Let us take a look at some practical strategies.

James Doan - Just Minding My Own Business

Search This Blog