Skip to main content

Visit My Featured Affiliate

Follow Me on Bluesky

Make an Impact When Selling

It is not true that everyone decides about buying based on pricing.

I recently read about research conducted by Google. It provides a more subtle exploration of people's thinking.

Google's Head of Research Justin De Graaf lists these attitudes for online searchers:

-Help me

-Reassure me

-Educate me

-Surprise me

-Impress me

-Thrill me

Inspect the last three modes. These people are not looking for the cheapest or the most cost-effective solution. They are searching for an encounter that is not commonplace. They want a product, service or presentation that shakes them up.

They're looking for impact.

Is impact something you can deliver? Numbers don't answer this question. You would recognize positive impact by the comments you get from buyers. You'd know it from the emotional pitch of the gratitude people express. Pay attention to their testimony of the excitement, satisfaction or pleasure triggered by what you sell.

Labels:

Comments

Post a Comment

Most Read This Week

The Impact of Buyer Personas

Imagine you’re building a house. You wouldn’t just start hammering away without a blueprint, right? The same goes for building your website. You need to know who you’re building it for. That’s where buyer personas come in. Who is Your Ideal Customer? A buyer persona is like a fictional profile of your ideal customer. It’s not just a random person you pulled out of thin air; it’s based on real data and research about your existing and potential customers. Think of it as a story about your typical customer. What’s their name? What do they do for a living? What are their greatest challenges? What are their hobbies? What are their goals? Why Should You Care? Knowing your buyer persona helps you make smarter decisions about your website: Targeted Content: You can create content that directly addresses their needs and interests. Effective Messaging: You can use language they understand and connect with. Better Design: You can design your website to be intuitive and easy for them to use. Opti...
Post a Comment
Read more

Don't Be Afraid of Data Analytics

The world of data analytics is not as scary as it sounds. Think of it as a treasure hunt, where the treasure is valuable insights about your business. Don't Be Afraid of Data Analytics In today's business landscape, data is king. Web analytics, social media insights, CRM data, and even financial analytics all provide a clear picture of how your business is performing. They act like a detailed report card, showing you what's working, what's not, and where you can improve. Why Data Analytics Matters Why should you care about all this data? Well, it's simple. Data tells you things like: Website Conversions: Are people actually buying what you're selling? Lead Generation: How many potential customers are you attracting each month? Social Media Engagement: Do people like your content? Are they interacting with it? Financial Health: Are you spending more money than you're making? These are crucial questions to answer if you want your business to thrive. In fact, a...
Post a Comment
Read more