Skip to main content

Marketing with Videos



Check out a recent study by the Aberdeen Group. They found companies using video marketing are growing revenue 49 percent faster than those that aren't.  But if that makes you want to leap into video marketing, hang on a moment.  Other research shows that distinct types of marketing videos suit extroverts and introverts.

Consider talking-head videos. Someone faces a camera or webcam and speaks off the cuff. These are much easier for extroverts to manage and shine with.  Introverts tend to stumble, hesitate and blush or blink too much under that kind of pressure. Unless they do intensive practicing.  You can see this disparity in Facebook groups where new online course instructors post their practice videos.

Introverts do better when they are off-camera. Think about a narrated Powerpoint video, animation or a screencast. Viewers watch notes, pictures or action while the unseen expert or explainer talks.  This option includes:

- most webinars,

- slideshows turned into videos,

- tutorial or course excerpts and

- how-to videos 

where the focus is on the information rather than the speaker.


Labels:

Comments

Post a Comment

Most Read This Week

Why Soft Skills can be the Secret Pathway to Success

You’ve got the technical skills. You’re a coding whiz, a spreadsheet guru, or a design genius. But hold on, there’s another ingredient that’s just as important in today’s workplace: soft skills. Think of them as the personality traits and interpersonal skills that make you a rock star teammate and a valuable asset to any company. They’re the things that make you a joy to work with, even when the pressure’s on.
Post a Comment
Read more

How to Showcase Your Soft Skills in a Job Interview

When it comes to job interviews, technical skills often take centre stage. However, soft skills are equally important and can make a significant difference in how candidates are perceived. So, how can one effectively demonstrate these essential soft skills during an interview? Let us take a look at some practical strategies.
Post a Comment
Read more

Why Engaging with the Community Matters

Local businesses often find themselves competing not just with each other, but also with larger corporations. One effective way to stand out and create a loyal customer base is by actively participating in community events. We can explore the benefits of community involvement, different ways to engage, and how these efforts can create lasting connections. The Power of Community Engagement When businesses get involved in their local communities, they do more than just promote their brand; they build relationships. Here’s why community engagement is so powerful: Brand Recognition: Being present at local events increases visibility. People remember businesses that show up and support their community. Trust Building: When a business takes the time to give back, it fosters trust. Customers are more likely to support businesses that they see caring for their community. Networking Opportunities: Participating in community events opens doors to meet potential customers, partners, and collabora...
Post a Comment
Read more