It's Worth the Price

In a consumer survey reported in AdWeek, the top reason for repeat purchases was "it's worth the price." Respondents' felt there was a decent match between the cost and the value received.

You might think the calculation of cost versus benefit is beyond your control as a marketer. Actually there is much you can do to influence that assessment by shoppers and customers.

First, understand that people may not know or remember what competitors charge. If this comparison puts you in a good light, let people know before they buy. As they continue to do business with you, show how you stack up pricewise.

Second, choose what you compare your value to. For instance, don't call a $49.95 PDF report a "book." Instead, compare it to their cost of commissioning the information themselves. Or the cost of mistakes the report prevents.

Third, offer enhanced products or service options. These will make your regular plan seem even more of a great deal.

Finally, call attention to little extras you provide that you don't charge for. Sometimes these inspire gratitude far above their weight!

Comments

How to Showcase Your Soft Skills in a Job Interview

When it comes to job interviews, technical skills often take centre stage. However, soft skills are equally important and can make a significant difference in how candidates are perceived. So, how can one effectively demonstrate these essential soft skills during an interview? Let us take a look at some practical strategies.

Why Soft Skills can be the Secret Pathway to Success

You’ve got the technical skills. You’re a coding whiz, a spreadsheet guru, or a design genius. But hold on, there’s another ingredient that’s just as important in today’s workplace: soft skills. Think of them as the personality traits and interpersonal skills that make you a rock star teammate and a valuable asset to any company. They’re the things that make you a joy to work with, even when the pressure’s on.

Why Engaging with the Community Matters

Local businesses often find themselves competing not just with each other, but also with larger corporations. One effective way to stand out and create a loyal customer base is by actively participating in community events. We can explore the benefits of community involvement, different ways to engage, and how these efforts can create lasting connections. The Power of Community Engagement When businesses get involved in their local communities, they do more than just promote their brand; they build relationships. Here’s why community engagement is so powerful: Brand Recognition: Being present at local events increases visibility. People remember businesses that show up and support their community. Trust Building: When a business takes the time to give back, it fosters trust. Customers are more likely to support businesses that they see caring for their community. Networking Opportunities: Participating in community events opens doors to meet potential customers, partners, and collabora...

James Doan - Just Minding My Own Business

Search This Blog