You may be trying to get customers to buy a marketing system. You could be pitching your company to investors. Even if you are motivating employees to do a great job - we’re all trying to sell something.
What dictates your success will be your ability to influence, persuade and “close the sale.” The best way to do this is through stories.
Storytelling is the most powerful tool in your selling toolbox.
Good stories will captivate most people.
Storytelling has been going on since the dawn of mankind. Think of the stories passed down through generations.
The Greeks were incredible storytellers. The Iliad, The Odyssey, Prometheus Bound are thousands of years old!
And the great thing about storytelling is…
Storytelling works as a marketing strategy for businesses and corporations of all sizes. All it requires is imagination and creativity - not money!
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