Skip to main content

Ad Exchange

Promote Your Archive

 

Last week, I read an online Toronto Star article about the recent cost of living indexes. Then I clicked on a "Read More" link to a past article on rent control.

From that piece, another "Read More" click got me reading professional squatters. More "Read More" links somehow landed me in a clutch of older articles about early retirement.

"Wow," I thought when I finally took a breather. "Those if-you-liked-this-you'll-like-that" links really worked!"

Such links encourage readers on your blog or website to stick around and consume more content. This, in turn, may help sell more.

More techniques that have the same goal:

  • Within paragraphs, hyperlinks to explanatory material of yours
  • Enticing category links in a sidebar, functioning as an internal index
  • On social media, promoting older content, not just what's new
  • Enabling new visitors to start at your first post and read all your articles in sequence.

Labels:

Comments

Post a Comment

Most Read This Week

Embracing Technology for Enhanced Learning and Engagement

In the current dynamic business landscape, where remote work and geographically dispersed teams are becoming increasingly common, traditional methods of employee development and training are facing a significant challenge. However, embracing technology offers a powerful solution, enabling organizations to cultivate a highly engaged and skilled workforce, regardless of physical location. Top-performing companies are recognizing the transformative potential of electronic tools for employee development. These tools provide a robust platform for teaching, tracking, and mentoring team members, regardless of their geographical location. This approach streamlines the learning process and fosters a culture of continuous improvement and knowledge sharing. Web meetings have emerged as a game-changer in facilitating collaboration and knowledge transfer. These virtual platforms allow employees to share programs running on their PCs, enabling real-time interaction and problem-solving. Participants ...
Post a Comment
Read more

Go Beyond the Numbers to Unveil the Stories Data Tells

Numbers, by themselves, are inert. They are mere digits, devoid of context or meaning. To truly understand the story they hold, we must go beyond the raw data and enter into the narrative it reveals. This requires a nuanced approach, one that goes beyond simply presenting the figures and instead seeks to illuminate the insights they offer. The first step in interpreting data is to identify the surprises it presents. What findings defy expectations? What appears counter-intuitive? These unexpected insights often hold the key to understanding the deeper implications of the data. For instance, if a study reveals a surprising correlation between two seemingly unrelated factors, it prompts us to question our assumptions and explore the underlying mechanisms at play. When comparing multiple datasets, it is crucial to highlight both similarities and disparities. By drawing attention to the points of convergence and divergence, we gain a richer understanding of the overall picture. For example...
Post a Comment
Read more

The Quest for Impact in Consumer Decisions Goes Beyond Price

It’s a common misconception that price is the sole driver of purchasing decisions. While cost certainly plays a role, a more in-depth understanding of consumer psychology reveals a more nuanced reality. Google’s Head of Research, Justin De Graaf, sheds light on this complexity by identifying six distinct attitudes that online searchers exhibit: Help me: This attitude reflects a need for practical assistance and problem-solving. Reassure me: This attitude signifies a desire for confidence and validation in a purchase. Educate me: This attitude indicates a thirst for knowledge and understanding about a product or service. Surprise me: This attitude represents a yearning for novelty and unexpected experiences. Impress me: This attitude signifies a desire for status and recognition associated with a purchase. Thrill me: This attitude reflects a craving for excitement and emotional engagement. It’s the last three attitudes, Surprise me, Impress me, and Thrill me, that hold the key to unders...
Post a Comment
Read more