Skip to main content

Promote Your Archive

 

Last week, I read an online Toronto Star article about the recent cost of living indexes. Then I clicked on a "Read More" link to a past article on rent control.

From that piece, another "Read More" click got me reading professional squatters. More "Read More" links somehow landed me in a clutch of older articles about early retirement.

"Wow," I thought when I finally took a breather. "Those if-you-liked-this-you'll-like-that" links really worked!"

Such links encourage readers on your blog or website to stick around and consume more content. This, in turn, may help sell more.

More techniques that have the same goal:

  • Within paragraphs, hyperlinks to explanatory material of yours
  • Enticing category links in a sidebar, functioning as an internal index
  • On social media, promoting older content, not just what's new
  • Enabling new visitors to start at your first post and read all your articles in sequence.

Labels:

Comments

Post a Comment

Most Read This Week

Why Soft Skills can be the Secret Pathway to Success

You’ve got the technical skills. You’re a coding whiz, a spreadsheet guru, or a design genius. But hold on, there’s another ingredient that’s just as important in today’s workplace: soft skills. Think of them as the personality traits and interpersonal skills that make you a rock star teammate and a valuable asset to any company. They’re the things that make you a joy to work with, even when the pressure’s on.
Post a Comment
Read more

How to Showcase Your Soft Skills in a Job Interview

When it comes to job interviews, technical skills often take centre stage. However, soft skills are equally important and can make a significant difference in how candidates are perceived. So, how can one effectively demonstrate these essential soft skills during an interview? Let us take a look at some practical strategies.
Post a Comment
Read more

Why Engaging with the Community Matters

Local businesses often find themselves competing not just with each other, but also with larger corporations. One effective way to stand out and create a loyal customer base is by actively participating in community events. We can explore the benefits of community involvement, different ways to engage, and how these efforts can create lasting connections. The Power of Community Engagement When businesses get involved in their local communities, they do more than just promote their brand; they build relationships. Here’s why community engagement is so powerful: Brand Recognition: Being present at local events increases visibility. People remember businesses that show up and support their community. Trust Building: When a business takes the time to give back, it fosters trust. Customers are more likely to support businesses that they see caring for their community. Networking Opportunities: Participating in community events opens doors to meet potential customers, partners, and collabora...
Post a Comment
Read more