Skip to main content

Stupid is as Stupid Does

Did you ever find yourself thinking how stupid one of your customers is? They didn't understand or notice something you feel is ultra-obvious. Take a moment to think it through. Chances are, you weren't clear in your explanation. You could have made an overly optimistic assumption.  It's possuble you buried an important instruction. 

For example, you created a one-minute "steps to get started" video for new clients.  But one person missed the link you provided.  Another couldn't get the video to play and never mentioned the problem.  Another watched the video, but misunderstand a key word you used in it.  Someone else understood the video completely. But they didn't get going until a week later, when they had forgotten it all.

They were not stupid.

It's hard to be clear.  It's tough to get people to pay attention and absorb even a message that's clear as air.  Even so, it's up to you to try this and that. Keep tinkering with your process until all goes well.


Labels:

Comments

Post a Comment

Most Read This Week

The Impact of Generative AI on Business Productivity

Generative AI is rapidly transforming the landscape of business productivity. This innovative technology, which includes tools that can create text, images, and even code, is not just a trend; it’s a game-changer for companies of all sizes. This article explores the potential impact of generative AI on business productivity and highlights how small businesses can leverage its capabilities for significant benefits. Understanding Generative AI Generative AI refers to algorithms that can generate new content based on existing data. This includes everything from writing articles and creating marketing materials to designing products and automating customer service interactions. The technology is designed to enhance human creativity and efficiency, making it a valuable asset in the business world. Key Features of Generative AI Content Creation: Generative AI can produce high-quality written content, graphics, and even videos, allowing businesses to scale their marketing efforts without a pr...
Post a Comment
Read more

Transitioning from a Day Job to Running Your Own Business

Making the leap from a stable day job to entrepreneurship is a significant decision that many individuals contemplate. This transition can be both exciting and daunting, filled with opportunities and challenges. Here’s a comprehensive guide to help navigate this journey effectively. Crafting a Solid Business Plan The foundation of any successful business is a well-thought-out business plan. This document serves as a roadmap, outlining your business goals and the strategies to achieve them. Here are some key components to include: Executive Summary: A brief overview of your business idea and objectives. Market Analysis: Research your target market, competitors, and industry trends. Financial Projections: Estimate your startup costs, revenue streams, and break-even analysis. Risk Management: Identify potential risks and outline strategies to mitigate them. Financial and Risk Considerations Understanding the financial landscape is crucial. Entrepreneurs should consider: Creating a Financi...
Post a Comment
Read more

Admin Tasks vs. Free Time

Running your own business can be exhilarating, but it can also be a whirlwind of tasks and responsibilities. It’s easy to get caught up in the day-to-day grind, dedicating every waking moment to maintaining and growing your venture. But remember, a healthy work-life balance is crucial for both your business’s success and your own well-being. The Importance of Finding a Balance Being overly tired and burnt out can actually hinder your business’s progress. When you’re constantly exhausted, your creativity, productivity, and decision-making abilities suffer. You’re less likely to come up with innovative solutions or make strategic choices that benefit your business eventually. Strategies for Striking a Balance So, how can you find that sweet spot between administrative tasks and personal time? Here are some strategies: Set Boundaries: Establish clear boundaries between work and personal time. This might involve setting specific work hours, turning off notifications after a certain time, o...
Post a Comment
Read more