Skip to main content

Common Blog Blunders

Blogs did not exist when I began writing. A recent survey report on blog post pitches lists many complaints of prominent blog editors. They parallel what magazine editors bewailed in the 1980s about queries from freelancers. They also echo what journalists in the 1990s commented about publicity pitches from marketers.  

The all-too-similar complaints:

  • Topics far removed from the publication's actual focus
  • Mass-produced pitches that are inappropriate for the  publication's audience
  • Angles incompatible with the site's explicit guidelines
  • Insincerity or outright lies 
  • Asking the publishing editor to suggest ideas
  • No links to the writer's bio or other published pieces 
  • Failure to reveal a compromising underlying agenda
  • Grammar or spelling errors

"Over 90 percent of the pitches I receive are low-effort junk," said Ben Sailer of CoSchedule.  

Instead, research your target. Understand what the editor wants and needs - not what you want to share.  Personalize your pitch. Do a comprehensive proofread before sending.  

Conscientious effort can put you into the 10 percent deserving of serious consideration. You should then see results.

[You can read the report on guest post pitches at:

https://www.pointvisible.com/blog/how-to-write-a-perfect-guest-post-pitch/ ]

Labels:

Comments

Post a Comment

Most Read This Week

The Culture of Business Planning in Small Enterprises

When it comes to small and privately run companies, the culture of business planning is often shaped by a few key principles. These principles not only guide the operations of the business but also foster a sense of community and purpose within the organization. We can examine the three main principles that define this culture. Flexibility and Adaptability For many small businesses, things can change in the blink of an eye. Whether it’s a shift in market demand, unexpected competition, or even a global pandemic, the ability to adapt is crucial. Responsive Planning: Small companies frequently create business plans that are living documents. This means they’re not set in stone; instead, they evolve as circumstances change. The culture encourages team members to regularly revisit and revise their strategies. Embracing Change: Employees are typically empowered to suggest changes based on their experiences and observations. This creates an environment where everyone feels valued and invest...
Post a Comment
Read more

Why Engaging with the Community Matters

Local businesses often find themselves competing not just with each other, but also with larger corporations. One effective way to stand out and create a loyal customer base is by actively participating in community events. We can explore the benefits of community involvement, different ways to engage, and how these efforts can create lasting connections. The Power of Community Engagement When businesses get involved in their local communities, they do more than just promote their brand; they build relationships. Here’s why community engagement is so powerful: Brand Recognition: Being present at local events increases visibility. People remember businesses that show up and support their community. Trust Building: When a business takes the time to give back, it fosters trust. Customers are more likely to support businesses that they see caring for their community. Networking Opportunities: Participating in community events opens doors to meet potential customers, partners, and collabora...
Post a Comment
Read more

How to Showcase Your Soft Skills in a Job Interview

When it comes to job interviews, technical skills often take centre stage. However, soft skills are equally important and can make a significant difference in how candidates are perceived. So, how can one effectively demonstrate these essential soft skills during an interview? Let us take a look at some practical strategies.
Post a Comment
Read more