Clarify Your Emails

A few days ago, I received an email that I almost deleted. I didn't recognize the sender, and the subject line, “Introduction,” didn't explain much.

But when I did read it, I discovered it was from an associate who has occasionally posted a reciprocal link. He said he'd contact me—no charge—to suggest things I could do to make my listing perform better.

This offer has high value for me. He might reveal tips about the site's customer behaviour that I wasn't aware of.

Analyzing his email, I identified three points to improve any business email.

Who. If the sender's name isn't familiar, but the company name is, include the latter in the “from” box.

What. State in the subject line and the first sentence what the email is about.

Why. In the subject line and the opening sentence, say how the message might benefit the recipient.

Never bury your point several paragraphs in, amidst jargon!

Comments

How to Showcase Your Soft Skills in a Job Interview

When it comes to job interviews, technical skills often take centre stage. However, soft skills are equally important and can make a significant difference in how candidates are perceived. So, how can one effectively demonstrate these essential soft skills during an interview? Let us take a look at some practical strategies.

The Culture of Business Planning in Small Enterprises

When it comes to small and privately run companies, the culture of business planning is often shaped by a few key principles. These principles not only guide the operations of the business but also foster a sense of community and purpose within the organization. We can examine the three main principles that define this culture. Flexibility and Adaptability For many small businesses, things can change in the blink of an eye. Whether it’s a shift in market demand, unexpected competition, or even a global pandemic, the ability to adapt is crucial. Responsive Planning: Small companies frequently create business plans that are living documents. This means they’re not set in stone; instead, they evolve as circumstances change. The culture encourages team members to regularly revisit and revise their strategies. Embracing Change: Employees are typically empowered to suggest changes based on their experiences and observations. This creates an environment where everyone feels valued and invest...

Why Engaging with the Community Matters

Local businesses often find themselves competing not just with each other, but also with larger corporations. One effective way to stand out and create a loyal customer base is by actively participating in community events. We can explore the benefits of community involvement, different ways to engage, and how these efforts can create lasting connections. The Power of Community Engagement When businesses get involved in their local communities, they do more than just promote their brand; they build relationships. Here’s why community engagement is so powerful: Brand Recognition: Being present at local events increases visibility. People remember businesses that show up and support their community. Trust Building: When a business takes the time to give back, it fosters trust. Customers are more likely to support businesses that they see caring for their community. Networking Opportunities: Participating in community events opens doors to meet potential customers, partners, and collabora...

James Doan - Just Minding My Own Business

Search This Blog