Effective Content Marketing

There was a time when a great website was key. As the internet developed, email marketing became an important addition.

Today, you have to make sure your audience knows and trusts you. You must do this through the right content marketing mediums.

How do you do that? By developing marketing content that positions you as a knowledgeable, trusted, competent source.

You cannot lag with your content marketing strategy. You will be lagging in communicating the value of your business.

This leads to a lack of interest and trust for potential customers. Those who are curious but not completely sold on doing business with your company.

You want to be top-of-mind when folks think of your market niche. That's done most by utilizing content marketing.

The Most Effective Content Marketing Media

- Company Blog Post

- Social Media Posts

- E-Newsletter

- E-Booklets, Whitepapers

- Company Videos

You can use these outlets to build awareness and position you as the expert in your space.

And you don’t have to do them all at once, start with a few and add on. You can re-purpose content to create other mediums. Combine blog posts to create an educational e-booklet or a video.

Create a “wow factor” for your customers. It is worth the investment several times over.

Doing “little things” for your customers shows that you care and appreciate them. When customers see this, they get a nice warm and fuzzy feeling about you and your company. They tend to stick around for a long time - unless you do something terrible or ignore them.

You should strive to show your gratitude to customers in fun and memorable ways.

Once you get a new customer, it’s important to keep that customer. They are much more apt to buy from you again and again, and are much more apt to refer your company to family and friends.

Comments

How to Showcase Your Soft Skills in a Job Interview

When it comes to job interviews, technical skills often take centre stage. However, soft skills are equally important and can make a significant difference in how candidates are perceived. So, how can one effectively demonstrate these essential soft skills during an interview? Let us take a look at some practical strategies.

Why Engaging with the Community Matters

Local businesses often find themselves competing not just with each other, but also with larger corporations. One effective way to stand out and create a loyal customer base is by actively participating in community events. We can explore the benefits of community involvement, different ways to engage, and how these efforts can create lasting connections. The Power of Community Engagement When businesses get involved in their local communities, they do more than just promote their brand; they build relationships. Here’s why community engagement is so powerful: Brand Recognition: Being present at local events increases visibility. People remember businesses that show up and support their community. Trust Building: When a business takes the time to give back, it fosters trust. Customers are more likely to support businesses that they see caring for their community. Networking Opportunities: Participating in community events opens doors to meet potential customers, partners, and collabora...

Why Soft Skills can be the Secret Pathway to Success

You’ve got the technical skills. You’re a coding whiz, a spreadsheet guru, or a design genius. But hold on, there’s another ingredient that’s just as important in today’s workplace: soft skills. Think of them as the personality traits and interpersonal skills that make you a rock star teammate and a valuable asset to any company. They’re the things that make you a joy to work with, even when the pressure’s on.

James Doan - Just Minding My Own Business

Search This Blog