Skip to main content

Ad Exchange

Effective Content Marketing

There was a time when a great website was key. As the internet developed, email marketing became an important addition.

Today, you have to make sure your audience knows and trusts you. You must do this through the right content marketing mediums. 

How do you do that? By developing marketing content that positions you as a knowledgeable, trusted, competent source. 

You cannot lag with your content marketing strategy. You will be lagging in communicating the value of your business.

This leads to a lack of interest and trust for potential customers. Those who are curious but not completely sold on doing business with your company.

You want to be top-of-mind when folks think of your market niche. That's done most by utilizing content marketing.

The Most Effective Content Marketing Media

- Company Blog Post

- Social Media Posts

- E-Newsletter

- E-Booklets, Whitepapers

- Company Videos

You can use these outlets to build awareness and position you as the expert in your space. 

And you don’t have to do them all at once, start with a few and add on. You can re-purpose content to create other mediums. Combine blog posts to create an educational e-booklet or a video. 

Create a “wow factor” for your customers. It is worth the investment several times over.

Doing “little things” for your customers shows that you care and appreciate them. When customers see this, they get a nice warm and fuzzy feeling about you and your company. They tend to stick around for a long time - unless you do something terrible or ignore them.

You should strive to show your gratitude to customers in fun and memorable ways.

Once you get a new customer, it’s important to keep that customer.  They are much more apt to buy from you again and again, and are much more apt to refer your company to family and friends. 

Comments

Most Read This Week

Why We Dream But Don't Do

Countless people dream of becoming entrepreneurs, but they never do. They’re burdened with excuses and fears of failing. From money to time to responsibilities, you can make a million cases for not starting a business. Let’s face it, being your own boss is scary. In most cases, new business owners have a lot to lose with little insight into their chances of success. Worrying about the risks of business ownership is normal. But, excuses only slow you down from reaching your goals. If you really want to start a business, you need to address the reasons you think you can’t start a business and get rid of them. Find a solution to the issue rather than let it hold you back. Money: Lack of funds is a common barrier. But, there are ways to start a business without a lot of capital. You can bootstrap your business, meaning you use your own resources to get started. You can also look for investors or take out loans. Time: Time is another common excuse. You may think you don’t have enough time ...

Why “Try Before You Buy” Doesn’t Always Work

Digital life is filled with tempting offers: “Try it for free!” “Download now and experience the magic!” But beneath the alluring promises, a common marketing strategy lurks: the free trial. While seemingly harmless, this approach can backfire, especially for businesses aiming to build a loyal customer base. The allure of a free trial is undeniable. It offers a risk-free opportunity to explore a product or service, seemingly with no strings attached. However, this perception is often misleading. T he Hidden Costs of Free Trials While the initial download or signup might be free, the true cost of a free trial can be significant. Time and Energy: Users invest time and effort learning a new tool, exploring its features, and potentially adapting their workflow. If the trial doesn’t meet their needs, this investment is wasted. Risk of Disappointment: The excitement of a free trial can quickly turn into frustration if the product falls short of expectations. This can lead to a negative perce...

Gravitas is not About Being Arrogant or Aloof

In the corporate world, “gravitas” is a coveted quality. It’s that intangible aura of competence, importance, and respect that commands attention and inspires trust. While often associated with face-to-face interactions, gravitas can also be projected through written communication, video calls, and even phone conversations. Beyond the Physical Presence Think of gravitas as a combination of character, attitude, and mannerisms that radiate confidence and authority. It’s about conveying a sense of purpose, knowledge, and integrity. Here are some key elements of gravitas that translate across mediums: Clarity and Coherence: Speak and write with precision and purpose. Avoid ambiguity and rambling. Principled Stand: Clearly understand your values and be willing to stand by them. This translates to taking firm positions and expressing your opinions confidently. Direction and Purpose: Demonstrate a clear vision for your work and life. Show that you are moving towards something meaningful. Cont...