Skip to main content

Visit My Featured Affiliate

Peek behind the curtain

Nearly everyone likes to get the inside story, the backstage tour, a peek behind the curtain—coming face to face with the unvarnished real deal in some sphere of life that deeply engages them.  So get thinking about how you can offer something along those lines t =o your best customers.

This works best not as something that can be bought, nor as something that's free for all, but rather as a privilege for your highest-spending clients.

It might consist of lunch with you at your industry's annual trade show.  Or a conference call in which you answer detailed questions about how you became successful.  Or stuff you share from your private archives.  When you choose well, your perk has a value beyond money.

A good example is the mail-order mogul who created a video of a typical day in his business.  It showed him opening his mail, preparing orders to send out, reviewing ads—all incredibly boring for anyone apart from neophytes in his field, who felt thrilled to see these steps fleshed out in living colour.
Labels:

Comments

Post a Comment

Most Read This Week

The Future Workforce – What to Expect and the Skills Needed to Succeed

As the world continues to evolve at a breakneck pace, the future workforce is shaping up to be a fascinating blend of technology, adaptability, and new skills. With advancements in artificial intelligence, automation, and remote work, understanding what the future holds for workers is crucial. Let’s dive into what the future workforce might look like and the skills that will be essential for success. A Glimpse into the Future Workforce The future workforce is expected to be more diverse and dynamic than ever before. Here are some key characteristics that are likely to define it: Increased Remote Work: The pandemic has accelerated the shift towards remote work, and this trend is here to stay. Many companies are adopting hybrid models, allowing employees to work from home part-time while still maintaining a physical office presence. Diversity and Inclusion: Organizations are increasingly recognizing the value of diverse teams. A mix of backgrounds, experiences, and perspectives fosters i...
Post a Comment
Read more

Your Window Display Can Be a Silent Salesperson

Your storefront window is like a billboard for your business. It’s the first thing people see, and it can make or break their decision to walk in. So, how do you make sure your window display is a head-turner? The Power of Visual Storytelling Think of your window display as a silent story. You’re using visuals to tell people what your business is all about, what you offer, and why they should choose you. It’s all about grabbing their attention and making them eager to know more. Don’t be afraid to get creative! Your window display doesn’t have to be filled with only items you sell. Explore unconventional solutions and use props, mannequins, and even unexpected items to create a scene that’s eye-catching and memorable. The goal is to create a display that’s so captivating, people stop in their tracks to take a closer look. This could mean using vibrant colours, unique textures, or even a touch of humour. Remember, you want to make people say “Wow!” A great window display can generate bu...
Post a Comment
Read more