Skip to main content

Peek behind the curtain

Nearly everyone likes to get the inside story, the backstage tour, a peek behind the curtain—coming face to face with the unvarnished real deal in some sphere of life that deeply engages them.  So get thinking about how you can offer something along those lines t =o your best customers.

This works best not as something that can be bought, nor as something that's free for all, but rather as a privilege for your highest-spending clients.

It might consist of lunch with you at your industry's annual trade show.  Or a conference call in which you answer detailed questions about how you became successful.  Or stuff you share from your private archives.  When you choose well, your perk has a value beyond money.

A good example is the mail-order mogul who created a video of a typical day in his business.  It showed him opening his mail, preparing orders to send out, reviewing ads—all incredibly boring for anyone apart from neophytes in his field, who felt thrilled to see these steps fleshed out in living colour.
Labels:

Comments

Post a Comment

Most Read This Week

Transitioning from a Day Job to Running Your Own Business

Making the leap from a stable day job to entrepreneurship is a significant decision that many individuals contemplate. This transition can be both exciting and daunting, filled with opportunities and challenges. Here’s a comprehensive guide to help navigate this journey effectively. Crafting a Solid Business Plan The foundation of any successful business is a well-thought-out business plan. This document serves as a roadmap, outlining your business goals and the strategies to achieve them. Here are some key components to include: Executive Summary: A brief overview of your business idea and objectives. Market Analysis: Research your target market, competitors, and industry trends. Financial Projections: Estimate your startup costs, revenue streams, and break-even analysis. Risk Management: Identify potential risks and outline strategies to mitigate them. Financial and Risk Considerations Understanding the financial landscape is crucial. Entrepreneurs should consider: Creating a Financi...
Post a Comment
Read more

The Impact of Generative AI on Business Productivity

Generative AI is rapidly transforming the landscape of business productivity. This innovative technology, which includes tools that can create text, images, and even code, is not just a trend; it’s a game-changer for companies of all sizes. This article explores the potential impact of generative AI on business productivity and highlights how small businesses can leverage its capabilities for significant benefits. Understanding Generative AI Generative AI refers to algorithms that can generate new content based on existing data. This includes everything from writing articles and creating marketing materials to designing products and automating customer service interactions. The technology is designed to enhance human creativity and efficiency, making it a valuable asset in the business world. Key Features of Generative AI Content Creation: Generative AI can produce high-quality written content, graphics, and even videos, allowing businesses to scale their marketing efforts without a pr...
Post a Comment
Read more

Why We Dream But Don't Do

Countless people dream of becoming entrepreneurs, but they never do. They’re burdened with excuses and fears of failing. From money to time to responsibilities, you can make a million cases for not starting a business. Let’s face it, being your own boss is scary. In most cases, new business owners have a lot to lose with little insight into their chances of success. Worrying about the risks of business ownership is normal. But, excuses only slow you down from reaching your goals. If you really want to start a business, you need to address the reasons you think you can’t start a business and get rid of them. Find a solution to the issue rather than let it hold you back. Money: Lack of funds is a common barrier. But, there are ways to start a business without a lot of capital. You can bootstrap your business, meaning you use your own resources to get started. You can also look for investors or take out loans. Time: Time is another common excuse. You may think you don’t have enough time ...
Post a Comment
Read more