Skip to main content

Visit My Featured Affiliate

Follow Me on Bluesky

Develop your customers' testimonials

If you already have customer testimonials, with just a little time and effort you can turn them into in-depth case studies.

Identify blurbs that represent a valued client type or that indicate a certain need was satisfied.  Ask those buyers: 

1)What was the problem or goal that prompted you to buy from us?

2)How did buying from us satisfy that need or want?

3)Why were we better than other options you considered or tried before?

4)How are things easier or better for you now?

Use follow-up questions to elicit specific details.  Write up each problem-solving story in paragraph form, accompanied by the customer's photo.  Announce each new case study on social media.

When you repeat this process with different themes or customer segments, you're able to show how buying from you fits in with a range of people's lives.  Prospective buyers who see people like them in your case studies understand that you do more than simply sell products or services.  You play an important role in people's daily routines or cherished aspirations.
Labels:

Comments

Post a Comment

Most Read This Week

The Impact of Buyer Personas

Imagine you’re building a house. You wouldn’t just start hammering away without a blueprint, right? The same goes for building your website. You need to know who you’re building it for. That’s where buyer personas come in. Who is Your Ideal Customer? A buyer persona is like a fictional profile of your ideal customer. It’s not just a random person you pulled out of thin air; it’s based on real data and research about your existing and potential customers. Think of it as a story about your typical customer. What’s their name? What do they do for a living? What are their greatest challenges? What are their hobbies? What are their goals? Why Should You Care? Knowing your buyer persona helps you make smarter decisions about your website: Targeted Content: You can create content that directly addresses their needs and interests. Effective Messaging: You can use language they understand and connect with. Better Design: You can design your website to be intuitive and easy for them to use. Opti...
Post a Comment
Read more

Know the Legal Requirements for Starting a Small Business

Starting a small business can be an exhilarating journey filled with opportunities and challenges. However, navigating the legal landscape can feel daunting. Understanding the legal requirements is crucial to ensure compliance and avoid potential penalties. I want to outline the essential legal steps involved in starting a small business, providing a clear roadmap for aspiring entrepreneurs. The Excitement of Starting a Business Starting a business is not just about having a great idea; it’s about turning that idea into a reality. Entrepreneurs often feel a mix of excitement and anxiety as they embark on this journey. However, before diving in, it’s essential to grasp the legal framework that governs business operations. Understanding Legal Structures One of the first steps in starting a business is choosing the right legal structure. The structure you select will impact your taxes, liability, and regulatory obligations. Here are the most common types: Sole Proprietorship: This is the ...
Post a Comment
Read more