James Doan - Just Minding My Own Business

Revenue generating professionals fall into three main categories.  They can be order takers, salespeople, and subject-matter experts. It doesn’t matter which one you think you might be. What does matter is what role you want when you are a customer seeking to solve a problem.  If you are like most people, you want the subject-matter expert. This means that the role of the salesperson is changing. Customers don’t have to put up with the back-slapping, boisterous, stereotypical salesperson. Subject-matter experts are the people who set up a meeting that the customer would be willing to pay for. But, those experts might not have the necessary skills to complete a complex sale. 

Email personalization has long meant robotically inserting your customer's name into the subject line.  A research report from Yes Lifecycle Marketing shows, however, that personalization can be far more meaningful. Marriott used an email subject line like "You're 2 nights away from Silver Elite status" to members of its rewards program. Other subject line personalizations in the report include the recipient's insurance expiration date, their favoured sports team, the car make and model owned, or the name of the company representative the customer had dealt with.

Every successful company has a marketing department. It will be responsible for advertising products or services for the company. The department's main purpose is to increase the company's sales. It should be staffed with efficient and experienced salespeople.  Today’s market is competitive. The leaders in every industry are pretty much established. To compete, an effective manager will seek alternative ways to achieve their goals.  Expert copywriting services can help.

Most people need to take a mental health day from time to time, when they just don't feel like going through with their usual business routine. But if this happens a lot regarding the marketing tasks that you've set for yourself, it's time to pause and reflect.  Did you take on tasks that are too boring, too difficult, or unpleasant in some other way?  If so, perhaps you can outsource those to-dos.  Or perhaps you'd do well to find other marketing tasks you feel more attuned to. Some experts think it's fine to let those following you know when you haven't felt like it.  They say that increases your perceived authenticity. 

If you already have customer testimonials, with just a little time and effort you can turn them into in-depth case studies. Identify blurbs that represent a valued client type or that indicate a certain need was satisfied.  Ask those buyers:  1)What was the problem or goal that prompted you to buy from us? 2)How did buying from us satisfy that need or want? 3)Why were we better than other options you considered or tried before? 4)How are things easier or better for you now?