Skip to main content

Visit My Featured Affiliate

Follow Me on Bluesky

You've got mail

Have you ever considered why SPAM has caused such a public backlash compared to the deafening silence from its unsolicited paper cousins of direct and junk mail? People seem to care a lot more about what enters their Inbox than their letterbox. And for the word “care” think about logical substitutes of “notice”, “read” and “respond”.

All this translates into campaign results that can surpass other forms of direct communication, making it an ideal cost-effective option for any small business owner.

And what’s more, as a small business owner, the odds are stacked in your favour to become budding email marketing superstars.

First, it’s about personality. E-mail messages written in a personal style seem to work the best. Writing this way doesn’t seem to faze most small business owners. Usually, their business shows more of their personality when dealing with customers than larger competitors, so writing this way seems to be a natural option.

Second, a small business owner can understand what content has a good chance of being read. With them working closely with customers, they tend to understand what their customers want to know about and can easily translate this into articles and reports that will be read.

Third, the time and cost-efficient nature of email marketing ideally suits the busy small business owner. It can take the same amount of effort to create an email newsletter for 500 subscribers as it does 50,000. Plus, the costs of an email production are a fraction of the alternative paper option.

For a small business owner, a regular e-mail message can have as much personality and content to end up being the next best thing as a phone call from themselves.  It is just more efficient and at a lot less costly to produce.

So, there you have it, three reasons why small business owners can make it big in the Inbox. Have fun harnessing this great tool for your company.

Labels:

Comments

Post a Comment

Most Read This Week

Startup Success is All About the Captain

You’ve got a winning idea for a startup, right? You’re buzzing with excitement, picturing your product taking the world by storm. But hold on a sec! Before you dive headfirst into the entrepreneurial pool, let’s talk about the captain of your ship: leadership. Why Leadership Matters More Than You Think Think of a startup as a tiny boat navigating a choppy sea. Without a skilled captain at the helm, you’re likely to get lost, run aground, or even capsize! Leadership is the glue that holds your team together, guides them through the rough waters, and keeps them focused on the ultimate goal. The Power of Vision A great leader has a clear vision of where they want to go. They can articulate their goals in a way that inspires everyone on board. They’re not just dreaming big, they’re building a roadmap to get there. The Art of Motivation Startup life is a marathon, not a sprint. It’s filled with long hours, setbacks, and uncertainty. A good leader knows how to keep their crew motivated. They...
Post a Comment
Read more

Embracing the Face-to-Face Network

It’s easy to get caught up in the endless cycle of emails, messages, and video calls. But sometimes, the best way to build relationships and grow your business is to step away from the screen and embrace the face-to-face network. The Power of In-Person Connections While virtual networking has its place, there’s something special about connecting with people in person. The energy, the body language, the shared experience – these all contribute to a more meaningful and lasting connection. Finding Your Tribe Your local Chamber of Commerce, professional groups, or even groups that are not directly related to your industry can be great places to start. These groups provide a platform for you to meet like-minded individuals, share ideas, and build relationships. Virtual Networking: A Modern Twist Even in the age of social distancing, you can still experience the benefits of face-to-face interaction through virtual networking events. Platforms like Eventbrite and Meetups offer a wide range of...
Post a Comment
Read more