Skip to main content

Enhance your loyalty program

When people sign up for your company's loyalty program, you can define them  as your top customers.  Contrasted to one-time-only buyers, these customers plan to buy again and again. They will gain a reward for that.

Inc. magazine published a survey in a recent issue. It states 71 percent of loyalty program members prefer rewards not available to everyone.  Yet fewer than half of the programs offer such special perks.

Consider letting your VIPs  be the first to know about new items. Keep them updated with insider information. Give them special access or brag-worthy bonuses.  The best perks are those which money can't buy.

For example, your favoured customers get naming rights for a featured product. 

You may recall when BMW rewarded its German 7-series buyers with private golf tournaments. They hired Michelin-star chefs to prepare exclusive menu banquets. They even held ski weekends with Olympic gold medal skiers. 

Every so often a little imagination, rather than money, can create the aura around a perk.  Within the world of your customers, what would come off as an elite pleasure?

Comments

Most Read This Week

Why Soft Skills can be the Secret Pathway to Success

You’ve got the technical skills. You’re a coding whiz, a spreadsheet guru, or a design genius. But hold on, there’s another ingredient that’s just as important in today’s workplace: soft skills. Think of them as the personality traits and interpersonal skills that make you a rock star teammate and a valuable asset to any company. They’re the things that make you a joy to work with, even when the pressure’s on.

How to Showcase Your Soft Skills in a Job Interview

When it comes to job interviews, technical skills often take centre stage. However, soft skills are equally important and can make a significant difference in how candidates are perceived. So, how can one effectively demonstrate these essential soft skills during an interview? Let us take a look at some practical strategies.

Why Engaging with the Community Matters

Local businesses often find themselves competing not just with each other, but also with larger corporations. One effective way to stand out and create a loyal customer base is by actively participating in community events. We can explore the benefits of community involvement, different ways to engage, and how these efforts can create lasting connections. The Power of Community Engagement When businesses get involved in their local communities, they do more than just promote their brand; they build relationships. Here’s why community engagement is so powerful: Brand Recognition: Being present at local events increases visibility. People remember businesses that show up and support their community. Trust Building: When a business takes the time to give back, it fosters trust. Customers are more likely to support businesses that they see caring for their community. Networking Opportunities: Participating in community events opens doors to meet potential customers, partners, and collabora...