Skip to main content

Visit My Featured Affiliate

Follow Me on Bluesky

Readjust Your Marketing Routine

Most people need to take a mental health day from time to time, when they just don't feel like going through with their usual business routine.

But if this happens a lot regarding the marketing tasks that you've set for yourself, it's time to pause and reflect.  Did you take on tasks that are too boring, too difficult, or unpleasant in some other way?  If so, perhaps you can outsource those to-dos.  Or perhaps you'd do well to find other marketing tasks you feel more attuned to.

Some experts think it's fine to let those following you know when you haven't felt like it.  They say that increases your perceived authenticity.  

I don't agree.  If some of those reading or listening to your “haven't felt like it” post or podcast are potential clients, this legitimately gets them wondering whether you will bail out on their project when you do not feel like it.

I also think it's wise to quietly, without making it a big deal, readjust your marketing routine when you can't regularly get around to what you'd decided to do.

Comments

Most Read This Week

Startup Success is All About the Captain

You’ve got a winning idea for a startup, right? You’re buzzing with excitement, picturing your product taking the world by storm. But hold on a sec! Before you dive headfirst into the entrepreneurial pool, let’s talk about the captain of your ship: leadership. Why Leadership Matters More Than You Think Think of a startup as a tiny boat navigating a choppy sea. Without a skilled captain at the helm, you’re likely to get lost, run aground, or even capsize! Leadership is the glue that holds your team together, guides them through the rough waters, and keeps them focused on the ultimate goal. The Power of Vision A great leader has a clear vision of where they want to go. They can articulate their goals in a way that inspires everyone on board. They’re not just dreaming big, they’re building a roadmap to get there. The Art of Motivation Startup life is a marathon, not a sprint. It’s filled with long hours, setbacks, and uncertainty. A good leader knows how to keep their crew motivated. They...

Embracing the Face-to-Face Network

It’s easy to get caught up in the endless cycle of emails, messages, and video calls. But sometimes, the best way to build relationships and grow your business is to step away from the screen and embrace the face-to-face network. The Power of In-Person Connections While virtual networking has its place, there’s something special about connecting with people in person. The energy, the body language, the shared experience – these all contribute to a more meaningful and lasting connection. Finding Your Tribe Your local Chamber of Commerce, professional groups, or even groups that are not directly related to your industry can be great places to start. These groups provide a platform for you to meet like-minded individuals, share ideas, and build relationships. Virtual Networking: A Modern Twist Even in the age of social distancing, you can still experience the benefits of face-to-face interaction through virtual networking events. Platforms like Eventbrite and Meetups offer a wide range of...