Skip to main content

Visit My Featured Affiliate

Once upon a time ...

Storytelling has risen to be a “must know” business topic.  One commentator calls it “the biggest business skill of the next five years.”  

Stories have always been a staple of advertising. You can think of a recent evocative McDonald's or Budweiser commercial. Even political advertising has taken on the art of storytelling. 

You can learn to use this trend in your own business. Remember that business stories don't need long, thick plots.  The simplest stories have three elements:  situation, complication, resolution.

For example, “I wanted explosive growth for our business (situation).  I copied what the company across the street was doing, but it didn't work for us (complication).  Now I realize I need to leverage our unique strengths (resolution).”

Or: “The CEO flew economy class with her staff to a company retreat as a gesture of solidarity (situation).  The flight attendant saw the CEO's elite status and upgraded her to business class (complication).  The CEO picked a member of her staff to upgrade to business class instead (resolution).”

Fill out the three-part structure with engaging details and tell a suspenseful story. 
Labels:

Comments

Post a Comment

Most Read This Week

Your Window Display Can Be a Silent Salesperson

Your storefront window is like a billboard for your business. It’s the first thing people see, and it can make or break their decision to walk in. So, how do you make sure your window display is a head-turner? The Power of Visual Storytelling Think of your window display as a silent story. You’re using visuals to tell people what your business is all about, what you offer, and why they should choose you. It’s all about grabbing their attention and making them eager to know more. Don’t be afraid to get creative! Your window display doesn’t have to be filled with only items you sell. Explore unconventional solutions and use props, mannequins, and even unexpected items to create a scene that’s eye-catching and memorable. The goal is to create a display that’s so captivating, people stop in their tracks to take a closer look. This could mean using vibrant colours, unique textures, or even a touch of humour. Remember, you want to make people say “Wow!” A great window display can generate bu...
Post a Comment
Read more

The Culture of Business Planning in Small Enterprises

When it comes to small and privately run companies, the culture of business planning is often shaped by a few key principles. These principles not only guide the operations of the business but also foster a sense of community and purpose within the organization. We can examine the three main principles that define this culture. Flexibility and Adaptability For many small businesses, things can change in the blink of an eye. Whether it’s a shift in market demand, unexpected competition, or even a global pandemic, the ability to adapt is crucial. Responsive Planning: Small companies frequently create business plans that are living documents. This means they’re not set in stone; instead, they evolve as circumstances change. The culture encourages team members to regularly revisit and revise their strategies. Embracing Change: Employees are typically empowered to suggest changes based on their experiences and observations. This creates an environment where everyone feels valued and invest...
Post a Comment
Read more