Skip to main content

Visit My Featured Affiliate

Determining good content strategy for your blog

To help determine a good content strategy for your blog, you need to consider three points:

The content must be relevant to your audience. What do they want to learn/know? What are they searching for online? How can you help them?

Each post, page, and item on your website must speak to your target audience’s needs, not YOUR NEEDS.

Your content is cohesive and adds value. While meeting the needs of your audience, make sure it  meets your own business goals. (attracting new clients, getting subscribers, etc).

Defining your audience
What is the purpose of your blog? Why did you start it, and who is it for? Who do you want to attract—Small business owners? Photographers? People who like sports?

With your target audience in mind, what do they require? What are they seeking help with?

What are those people like? Write down:

  • their age, 
  • gender, 
  • location, 
  • potential jobs, 
  • their income bracket, 
  • their hobbies, 
  • their interests

In short, everything you can think about who your “ideal” audience is. Get specific.

What other blogs in your niche do they follow?

What can they find on your blog that’s different from the others they follow? i.e., Why should they pay attention to you?

You can use this information to overhaul your blog’s content strategy. You will find it is now easier to come up with topics and write articles for your blog.

Labels:

Comments

Post a Comment

Most Read This Week

The Culture of Business Planning in Small Enterprises

When it comes to small and privately run companies, the culture of business planning is often shaped by a few key principles. These principles not only guide the operations of the business but also foster a sense of community and purpose within the organization. We can examine the three main principles that define this culture. Flexibility and Adaptability For many small businesses, things can change in the blink of an eye. Whether it’s a shift in market demand, unexpected competition, or even a global pandemic, the ability to adapt is crucial. Responsive Planning: Small companies frequently create business plans that are living documents. This means they’re not set in stone; instead, they evolve as circumstances change. The culture encourages team members to regularly revisit and revise their strategies. Embracing Change: Employees are typically empowered to suggest changes based on their experiences and observations. This creates an environment where everyone feels valued and invest...
Post a Comment
Read more

Why Engaging with the Community Matters

Local businesses often find themselves competing not just with each other, but also with larger corporations. One effective way to stand out and create a loyal customer base is by actively participating in community events. We can explore the benefits of community involvement, different ways to engage, and how these efforts can create lasting connections. The Power of Community Engagement When businesses get involved in their local communities, they do more than just promote their brand; they build relationships. Here’s why community engagement is so powerful: Brand Recognition: Being present at local events increases visibility. People remember businesses that show up and support their community. Trust Building: When a business takes the time to give back, it fosters trust. Customers are more likely to support businesses that they see caring for their community. Networking Opportunities: Participating in community events opens doors to meet potential customers, partners, and collabora...
Post a Comment
Read more

Your Window Display Can Be a Silent Salesperson

Your storefront window is like a billboard for your business. It’s the first thing people see, and it can make or break their decision to walk in. So, how do you make sure your window display is a head-turner? The Power of Visual Storytelling Think of your window display as a silent story. You’re using visuals to tell people what your business is all about, what you offer, and why they should choose you. It’s all about grabbing their attention and making them eager to know more. Don’t be afraid to get creative! Your window display doesn’t have to be filled with only items you sell. Explore unconventional solutions and use props, mannequins, and even unexpected items to create a scene that’s eye-catching and memorable. The goal is to create a display that’s so captivating, people stop in their tracks to take a closer look. This could mean using vibrant colours, unique textures, or even a touch of humour. Remember, you want to make people say “Wow!” A great window display can generate bu...
Post a Comment
Read more