Skip to main content

Determining good content strategy for your blog

To help determine a good content strategy for your blog, you need to consider three points:

The content must be relevant to your audience. What do they want to learn/know? What are they searching for online? How can you help them?

Each post, page, and item on your website must speak to your target audience’s needs, not YOUR NEEDS.

Your content is cohesive and adds value. While meeting the needs of your audience, make sure it  meets your own business goals. (attracting new clients, getting subscribers, etc).

Defining your audience
What is the purpose of your blog? Why did you start it, and who is it for? Who do you want to attract—Small business owners? Photographers? People who like sports?

With your target audience in mind, what do they require? What are they seeking help with?

What are those people like? Write down:

  • their age, 
  • gender, 
  • location, 
  • potential jobs, 
  • their income bracket, 
  • their hobbies, 
  • their interests

In short, everything you can think about who your “ideal” audience is. Get specific.

What other blogs in your niche do they follow?

What can they find on your blog that’s different from the others they follow? i.e., Why should they pay attention to you?

You can use this information to overhaul your blog’s content strategy. You will find it is now easier to come up with topics and write articles for your blog.

Comments

Most Read This Week

How to Showcase Your Soft Skills in a Job Interview

When it comes to job interviews, technical skills often take centre stage. However, soft skills are equally important and can make a significant difference in how candidates are perceived. So, how can one effectively demonstrate these essential soft skills during an interview? Let us take a look at some practical strategies.

Why Engaging with the Community Matters

Local businesses often find themselves competing not just with each other, but also with larger corporations. One effective way to stand out and create a loyal customer base is by actively participating in community events. We can explore the benefits of community involvement, different ways to engage, and how these efforts can create lasting connections. The Power of Community Engagement When businesses get involved in their local communities, they do more than just promote their brand; they build relationships. Here’s why community engagement is so powerful: Brand Recognition: Being present at local events increases visibility. People remember businesses that show up and support their community. Trust Building: When a business takes the time to give back, it fosters trust. Customers are more likely to support businesses that they see caring for their community. Networking Opportunities: Participating in community events opens doors to meet potential customers, partners, and collabora...

Why Soft Skills can be the Secret Pathway to Success

You’ve got the technical skills. You’re a coding whiz, a spreadsheet guru, or a design genius. But hold on, there’s another ingredient that’s just as important in today’s workplace: soft skills. Think of them as the personality traits and interpersonal skills that make you a rock star teammate and a valuable asset to any company. They’re the things that make you a joy to work with, even when the pressure’s on.