Skip to main content

Trim Costs Off Your Advertising Bill

When the economy makes a turn for the worse, it just makes sense that your advertising will give less of a return than during an economic boom. Sure there's a lot less money being spent, but you don't have to have to watch your profit margin plummet!

Think about it... advertisers are feeling the recession just as much as you are, and are more desperate for clients. It's the perfect atmosphere to negotiate your way to lower costs - even if you are already getting a good price. Every advertising penny you can save, is that much more profit you'll earn on the products.

Have you thought about getting free publicity? Local newspapers are always looking for something of local interest. Make the news! Publicity is free, but a wonderful way to get your business in front of potential clients.

Do your advertisements really need to be as big as they are? We tend to think the big is better, but the fact is that short ads with 11 words or less often generate higher response than large ads. Give it a try, and trim some costs right off your advertising bill.


Labels:

Comments

Post a Comment

Most Read This Week

Transitioning from a Day Job to Running Your Own Business

Making the leap from a stable day job to entrepreneurship is a significant decision that many individuals contemplate. This transition can be both exciting and daunting, filled with opportunities and challenges. Here’s a comprehensive guide to help navigate this journey effectively. Crafting a Solid Business Plan The foundation of any successful business is a well-thought-out business plan. This document serves as a roadmap, outlining your business goals and the strategies to achieve them. Here are some key components to include: Executive Summary: A brief overview of your business idea and objectives. Market Analysis: Research your target market, competitors, and industry trends. Financial Projections: Estimate your startup costs, revenue streams, and break-even analysis. Risk Management: Identify potential risks and outline strategies to mitigate them. Financial and Risk Considerations Understanding the financial landscape is crucial. Entrepreneurs should consider: Creating a Financi...
Post a Comment
Read more

The Impact of Generative AI on Business Productivity

Generative AI is rapidly transforming the landscape of business productivity. This innovative technology, which includes tools that can create text, images, and even code, is not just a trend; it’s a game-changer for companies of all sizes. This article explores the potential impact of generative AI on business productivity and highlights how small businesses can leverage its capabilities for significant benefits. Understanding Generative AI Generative AI refers to algorithms that can generate new content based on existing data. This includes everything from writing articles and creating marketing materials to designing products and automating customer service interactions. The technology is designed to enhance human creativity and efficiency, making it a valuable asset in the business world. Key Features of Generative AI Content Creation: Generative AI can produce high-quality written content, graphics, and even videos, allowing businesses to scale their marketing efforts without a pr...
Post a Comment
Read more

Why We Dream But Don't Do

Countless people dream of becoming entrepreneurs, but they never do. They’re burdened with excuses and fears of failing. From money to time to responsibilities, you can make a million cases for not starting a business. Let’s face it, being your own boss is scary. In most cases, new business owners have a lot to lose with little insight into their chances of success. Worrying about the risks of business ownership is normal. But, excuses only slow you down from reaching your goals. If you really want to start a business, you need to address the reasons you think you can’t start a business and get rid of them. Find a solution to the issue rather than let it hold you back. Money: Lack of funds is a common barrier. But, there are ways to start a business without a lot of capital. You can bootstrap your business, meaning you use your own resources to get started. You can also look for investors or take out loans. Time: Time is another common excuse. You may think you don’t have enough time ...
Post a Comment
Read more