You can get on top of the market with this high-impact, easy-to-use technique.
You should be aware that your competition is looking for you in all the usual places. Change things up by not going there. You have to look for alternate ways of advertising and new markets to target. Niche markets can provide the perfect sneak tactic for discovering new clients.
Sub-divide your current market into smaller, more specific niche markets.
Familiarize yourself with the needs and concerns of each niche.
Present yourself as the specialist pro.
You will leave your competition in the dust with the number of new prospects that will come your way.
You can also take advantage of an old marketing technique that is still effective. Postcards carry a personal message that is quick and easy to read. New high-impact colors and designs capture the attention of readers. Your competition won't even know that you're using them!
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