Skip to main content

Adopt New Advertising Strategies

The first sign that you should be investigating new marketing strategies is a marked decline in the effectiveness of your current advertisement campaign. At some point your advertising dollars will cease to attract your existing target market. You should never wait until your profits are in decline before you start to consider new marketing strategies.

Constantly be on the lookout for the next successful marketing strategy.  The speed at which your local marketplace can change is, in fact, a terrific opportunity for you to test a range of new and distinctive advertising mediums. Don't be afraid to experiment until you discover the next one that will give you the marketing edge over your competition.

An established guideline for most business' advertising is to set aside about 80 percent of your proposed advertising budget in the more traditional areas that have been proven to provide a steady flow of profit, and then allow yourself to spend the remaining 20 percent in new and innovative ways that will attract potential customers to your business.

Comments

Most Read This Week

How to Showcase Your Soft Skills in a Job Interview

When it comes to job interviews, technical skills often take centre stage. However, soft skills are equally important and can make a significant difference in how candidates are perceived. So, how can one effectively demonstrate these essential soft skills during an interview? Let us take a look at some practical strategies.

Why Engaging with the Community Matters

Local businesses often find themselves competing not just with each other, but also with larger corporations. One effective way to stand out and create a loyal customer base is by actively participating in community events. We can explore the benefits of community involvement, different ways to engage, and how these efforts can create lasting connections. The Power of Community Engagement When businesses get involved in their local communities, they do more than just promote their brand; they build relationships. Here’s why community engagement is so powerful: Brand Recognition: Being present at local events increases visibility. People remember businesses that show up and support their community. Trust Building: When a business takes the time to give back, it fosters trust. Customers are more likely to support businesses that they see caring for their community. Networking Opportunities: Participating in community events opens doors to meet potential customers, partners, and collabora...

Why Soft Skills can be the Secret Pathway to Success

You’ve got the technical skills. You’re a coding whiz, a spreadsheet guru, or a design genius. But hold on, there’s another ingredient that’s just as important in today’s workplace: soft skills. Think of them as the personality traits and interpersonal skills that make you a rock star teammate and a valuable asset to any company. They’re the things that make you a joy to work with, even when the pressure’s on.