James Doan - Just Minding My Own Business

  Your competitors are missing out on something! Dig around until you discover what it is, and get a corner on that market niche. Once you’ve discovered your secret gold mine, revise your sales copy, and Website to address the specific market you’ve uncovered. If you’re a Multi Level Marketing representative you might want to consider the following niches: Employees: The freedom that comes with being your own boss is a dream that many employees hope for, but never experience. Go ahead… let them know that dreams do come true… there’s an opportunity to be their own boss waiting just for them.

Orangeville, ON (James Doan) Don’t be put off when a potential customer tells you that your product or service is too expensive. The truth is that most of your customers could afford to pay. It’s just that they are hoping to find a better deal somewhere else, or possibly one which may offer them more value for their dollar. Although your first instinct might be to lower your price to try to close the deal, you have a range of alternatives to overcome their resistance and still make a reasonable amount of profit. One option is to enhance the offer with additional services. Examine your promotion carefully.

Orangeville, ON (James Doan) It is reassuring to know that not all of your clients are adversely affected by a recession. Just remember that there are always businesses who are able to succeed financially, and these are potential customers for big ticket sales offers. Another point to consider, especially when money is tight, your established customers will appreciate the value of your product or service. They will be even more ready to make expenditures to ensure their personal satisfaction. To survive and even thrive in a recession, you should think about ways to develop other products similar to your existing lines, but with much higher prices.

Orangeville, ON (James Doan) You have probably heard more than one potential customer tell you, “I have more important things to get right now.” This objection is more easily overcome than you might imagine. Buying now doesn’t seem too important until… the deal’s too sweet to pass up, and you have to get it today to get the deal. What I’m talking about is banning the option of procrastination. Really what your customer is saying is… I have no reason to buy today. Don’t let them delay. Make the deal irresistible, and get them into the store quickly with a deadline. It will spur them into making the purchase a priority, NOW. They may have to put a competitor’s purchase on hold to get your deal, but there’s nothing wrong with that.

For any businessperson, the opportunity to get on top of the market can be realized with something as simple as this high-impact, easy-to-use technique. You should plan an “advertise 1 item at a time” strategy. This does not mean that you can’t SELL more than one item at a time, rather you just have to wait until AFTER you have made the initial sale. Remember, when a customer sees more than one product being offered at unbelievably low prices, he will become confused. He will start asking himself which one is the better deal? He may struggle with a personal preference.